Soren Pold is Associate Professor of digital aesthetics at Institute of Aesthetic Disciplines/Multimedia, University of Aarhus, Denmark. He has published in Danish and English on digital and media aesthetics - from the 19. c. panorama to the interface. He established the Digital Aesthetics Research Centre at his university in 2002, in 2004 he co-organized the Read_me festival on software art, and currently he is in charge of the research project, "The Aesthetics of Interface Culture", supported by the Danish Research Agency. His latest book is "Ex Libris - Medierealistisk litteratur - Paris, Los Angeles & cyberspace" (in Danish), which deals with relationships between literature, media, and urbanity.y intersections.