Predrag K. Nikolic is Associate Professor at Cheung Kong School of Art and Design, Shantou University, in China. He is an interaction designer and an interactive media artist who holds a PhD in Digital Media. His research focuses on intelligent interfaces, robot creativity, AI aesthetics and design for behavioural changes. He mixes experiential reality, artificial intelligence, and responsive environments to engage an audience in new types of interactive experiences and media perceptions. His design and artworks, such as MindCatcher, InnerBody, Ciklosol, Before & Beyond, Vroom, Robosophy Philosophy, Digital Lolipop were exhibited worldwide and presented at the Ars Electronica, SIGGRAPH, SIGGRAPH Asia, Technarte, Singapore Science Center, Hong Kong – Shenzhen Design Biennial, Maison Shanghai, Museum of Applied Art, Museum of Education in Belgrade, etc.
Before joining Shantou University, professor Nikolic was Dean of the Faculty of Digital Production in Novi Sad, Global Digital Director at Grey Worldwide, Global Digital Director at J. Walter Thomson Worldwide, Global Head of Digital at Ogilvy Greece, Head of Digital Marketing at Groundlink New York and Managing Director at JadePremier London.
Predrag K. Nikolic has published numerous research papers in the field of artificial intelligence aesthetics, design for behaviour change, collective creativity, mix-experiential reality, multi-sensory interfaces, interactivity and interface design. He is well known for his art/research projects Syntropic Counterpoint (www.syntropic-counterpoints.com). InnerBody and MindCatcher. He lectures at universities and giving speeches at international conferences such as Technarte, SIGGRAPH, INTETAIN, Smart City 360, etc.