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In his presentation at a conference on the relationship between the rational and the irrational in contemporary visual research (in June 1973 in Zagreb ), Waldemar Cordeiro proposed the reduction of the equation constructive art/computer art/conceptual art in favor of a "non-antinomic dichotomy of computer art/conceptual art." Despite once having been the principal theoretician of Concrete art  in Brazil, Cordeiro no longer had anything to do with the past experience, to which he referred as the "paleocybernetic era" of art history. The artist also questioned the conference's main premise. He regarded conceptual art and computer art not as integral parts of the traditional dialectics between rationality and irrationality, but as each embodying a different structure, the roots of which are in physical-analogical theory (conceptual art) and in logical-mathematical theory, i.e. in digital theory (computer art) .
For a long time, Cordeiro, whose earliest experiments with computer art dated from 1968, had been a highly demanding critic of traditional art processes. Against them he posed the need for a direct relationship with the new rhythms and visual possibilities introduced by the technological revolution.
The Constructivist experience, which Cordeiro rejected at the 1973 forum, had propped up the definition of industrial art, making it possible to establish a fruitful relation between new technological achievements and artists' contributions toward the building of a new perception of art. All developments in contemporary art should veer toward industrial art, i.e. toward a type of experience completely devoid of any personal traits. Throughout his career, Cordeiro presented analogies between the processes of industrial production and Concrete art production. In 1958 he wrote:|
In an interview given in 1970, Cordeiro proposed a new scope for the art/industry relationship, always grounded on a Concrete praxis. He presented Concrete art in a utopian manner as an experience that had sought to solve the communication problems of industrial society:
In spite of the apologetic language of various interjections, Cordeiro was aware of the actual limited reach of Concrete art with regard to industrial production. In 1965 he referred to the relation between Concrete art and industry as "Platonic," because "notwithstanding the appearance, everything is made by hand or at least as a single object, rather than as a series." If, on the one hand, the productive relation had not been satisfactorily resolved, on the other hand, the art/industry relation had been quite fruitful on the formal plane, where it led to a "radical renovation of visual media" .
Cordeiro attributed this renovation to an increasingly greater utilization of electricity and electronics. Among their potential applications he emphasized the "artificial channels" proclaimed by Abraham Moles , capable of switching various functions of social life, particularly culture, from the physical plane to the immaterial plane . Excited about the possibilities of communication and broadcasting introduced with the use of electronic instruments, Cordeiro set up a counterpoint between traditional art and electronic art. Because of its own communication system, traditional art implies a limited consumption that does not correspond to the real cultural needs of contemporary society. While presenting a serious problem in itself because it restricts the fruition of art to a certain environment, traditional art suffers from another great limitation: rather than being seen in a straightforward manner, art is disseminated mainly though processes of mechanical and electronic reproduction that impoverish it in terms of perception and information.
If the division of traditional art into sectors conflicts with the new world culture, itself open and interdisciplinary, Cordeiro set it off against electronic art, which he called arteônica in Portuguese (arteonic). This "arteonic" not only transforms the nature of the transposed image, but also exposes it to a much more ample and refined fruition. The review of various possibilities offered by the computer did not turn Cordeiro into an acritical partisan. As a keen observer of an occurrence he called sophisticated hedonistic demonstration, the artist recognized, however, that the skillful utilization of the computer had the great merit of
If the first type of computer art was limited, Cordeiro remarked that a second possibility, with emphasis on visual syntax and based on Concrete art, was capable of producing interdisciplinary works based on findings in the fields of gestalt and neurology. Cordeiro was a political supporter of the Italian Communist Party (he lived in Rome from his birth in 1925 until 1945) who shared Gramsci's notion of culture. He discerned in electronic art the possibility to form, in a country of continental dimensions such as Brazil, an artistic culture of national and international reach. He wrote:
While attributing to art the function of "communication of communication," Cordeiro regarded the computer as an instrument for changing society through its capacity to translate reality into digital form and its ability to offer developmental alternatives through simulation processes. To Cordeiro, a modern artist is
In his quest for a precise, "self-conscious" art capable of responding to the technical issues raised by technological advancement as well as by the cultural status of mass society, Cordeiro detected in computer methodology the accomplishment of a series of digital processes introduced by Seurat and subsequently developed by analytical Cubism, Suprematism, Neoplasticism, Constructivism and Concretism . The common element in these trends is found in the notion of an extremely intellectual art that counters any direct, phenomenological experience. The distinction between "creative art" and "expressive art" as proposed by Fiedler  led Cordeiro to fiercely defend the need for a new art canon based on a "repeatable relation, a mechanism for integrating the object in the outer world," with accurate meanings that do not exist in conventional and subjective formulas of traditional aesthetics .
The relation Cordeiro established between the inherent possibilities of electronic art and the democratization of art reception---thanks to mass media and the reproducibility of new aesthetic messages---confers him a unique status in the realm of Latin American experiments. The artist---who conducted research with the collaboration of university faculty members in Campinas and São Paulo, including Giorgio Moscati, Ernesto Vita, Jr., José Luiz Aguirre, Estevam Roberto Serafim, Raul Fernando Dada, J. Soares Sobrinho and N. Machado---believed that the use of computers could turn art into a popular achievement easily reproducible through software and transmissible overseas by telephone. However, this utopian perception was not shared by theorists such as Jorge Glusberg, who wrapped up the introduction to a 1973 exhibition of Latin American computer art with a very bitter diagnosis:
Although Cordeiro attributed great importance to the intellectual and rational aspects of computer art, Abraham Moles described Cordeiro's technical pictures in terms of exerting "fascination" or "allure." Such fascination and allure originate from an integral scheme---that is to say, a regulatory order of dots, blots and colors, and from a quest for form, all of which set their roots in the notion of example rather than in the old concept of artwork .
Cordeiro used an IBM 360/44 computer at the Universidade de São Paulo School of Physics to conduct, in 1968, his first computer-art experiment, with the assistance of Giorgio Moscati. The experiment produced the series Beabá, also known as Contedo Informativo de Três Consoantes e Três Vogais Tratadas por um Computador (Informational Content of Three Consonants and Three Vowels Processed with a Computer). This series, based on probability and combinatory grouping, yielded a 10-page booklet featuring various sets of three vowels and three consonants that were progressively changed to cover the entire alphabet in proportional rate to their occurrence in Portuguese usage. He next produced Derivadas de Uma Imagem (Derivatives of an Image) (Fig. 1), the first computer-generated drawing made in Brazil (1969). In this experiment Cordeiro resorted to manual graphic operations and utilized the mathematical concept of derivative function  to transform a photo image into a set of dots. This transformation of a photographic image was also utilized in Retrato de Fabiana (Portrait of Fabiana) (1970) (Fig. 2) and A Mulher que não ê B.B. (The Woman Who Is Not B.B.) (1971) (Fig. 3) . The original reference in each work was decomposed into a set of dots; in the latter picture the dots originated from a computer program set at 30% random occurrence .
All these experiments, as well as one entitled Gente (People) (1972--1973) (Fig. 4), are close to the logic of photography, which they corroded to highlight the structural makeup of the picture itself. Although in 1972 Cordeiro introduced a new type of research for which he utilized a four-color plotter, only a few images were produced before his premature death in 1973. One of these pictures, entitled Pirambu (1973) (Fig. 5), became emblematic for combining the artist's aesthetic and political concerns. The representation of a low-income home painted in typical colors, which is rational in its simplicity and formal economy, may be seen as a sort of synthesis of Cordeiro's goals. In his work, an archaic Brazil and a modern Brazil meet and combine thanks to the technology designed, in a utopian manner, as an instrument for swift changes, but not indifferent to the artistic values that the artist adopted for building a new visuality.
The review of Cordeiro's pictures leads to a better understanding of the difference between example and artwork as stated by Moles. If the greatest part of Cordeiro's results remain associated with the more traditional languages---from the older ones, such as drawing, to the more recent ones, such as photography---what counts above all is the desire to establish new possibilities for the picture in consonance with a society that the artist views as transformed by mass media and information technology. This status explains the Cordeiro's detachment from his previous Constructivist experience; although Constructivism was the predecessor of digital art, Cordeiro felt the two disciplines nonetheless did not share any heuristic and structural attributes.
Cordeiro did not regard the contribution of electronics only in terms of art, as he clearly stated on several occasions when he sought to focus the center of reflection on a new urban awareness. For example, in 1970 he wrote:
The city devised by Cordeiro is yet to come about. The "maturity of a new quality" has not found its place in a city like São Paulo, where the notions of rubber tire and urban nature of "physical transportation" still prevail . Nonetheless, this fact does not lessen the importance of his considerations about the relationship between production structure and communication media, of great importance in the current political and cultural debate.
Translated by Izabel Murat Burbridge.
This paper was originally presented at the forum "Artmedia V," held at Salerno University, Italy, 23--25 November 1995.
The images shown here are from the Brazilian site Artêonica (http://www.visgraf.impa.br/Gallery/waldemar/menu.htm), an online version of an exhibition of Cordeiro's work held in Recife, Brazil, in 1993. The site contains additional images from the exhibition as well as the text of the exhibition catalog (in Portuguese).
For the print version of this article, see Leonardo Volume 30, No. 1 (February 1997), available from the MIT Press.
copyright 1997 ISAST
created 7 March 1997
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