as of end of MAR 2007
ANNUAL (END OF YEAR) CIRCULATION FIGURES as of 12/5/2007
(See Table Below for Subscription and Sales Comparisons from 1993-2001.)
| LEONARDO Print/Electronic Subscriptions (end of year) | |||||||||||||||||||||||||||||||||||||||
| LEON 2000 | LEON 2001 | LEON 2002 | LEON 2003 | LEON 2004 | LEON 2005 | LEON 2006 | LEON 2007 | ||||||||||||||||||||||||||||||||
| . |
US |
FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | ||||||||
CMP |
N/A | N/A | N/A | CMP | N/A | N/A | N/A | CMP | 49 | 53 | 102 | CMP | 46 | 51 | 97 | < | CMP |
42 | 53 | 95 | CMP |
41 | 51 | 92 | CMP |
40 | 53 | 93 | CMP |
39 | 48 | 87 |
IND |
279 | 125 | 404 | IND | 201 | 102 | 304 | IND | 197 | 117 | 314 | IND | 202 | 117 | 329 | IND | 218 | 133 | 351 | IND | 205 | 135 | 340 | IND | 201 | 138 | 339 | IND | 194 | 146 | 340 |
|
INST |
436 | 264 | 700 | INST | 340 | 221 | 561 | INST | 298 | 236 | 534 | INST | 277 | 220 | 497 | INST | 263 | 204 | 467 | INST | 241 | 199 | 440 | INST | 220 | 200 | 420 | INST | 206 | 189 | 395 | ||||||||
|
RET |
3 | 2 | 5 | RET | 5 | 2 | 7 | < | RET | 5 | 2 | 7 | RET | 6 | 3 | 9 | RET | 5 | 2 | 7 | RET | 6 | 2 | 8 | RET | 5 | 1 | 6 | RET | 5 | 2 | 7 | |||||||
|
STU |
43 | 19 | 62 | STU | 43 | 18 | 61 | STU | 33 | 19 | 52 | STU | 44 | 27 | 71 | STU | 44 | 33 | 77 | STU | 67 | 46 | 113 | STU | 48 | 35 | 83 | STU | 50 | 38 | 88 | ||||||||
|
Seed |
N/A | N/A | N/A | Seed | N/A | N/A | N/A | Seed | N/A | N/A | N/A | Seed | 1 | 0 | 1 | Seed | 0 | 0 | 0 | Seed | N/A | N/A | N/A | Seed | N/A | N/A | N/A | Seed | N/A | N/A | N/A | ||||||||
|
Total |
761 | 410 | 1171 | Total | 589 | 343 | 932 | Total | 582 | 427 | 1009 | Total | 576 | 428 | 1004 | Total | 572 | 425 | 997 | Total | 560 | 443 | 993 | Total | 514 | 427 | 941 | Total | 494 | 423 | 917 |
BKSTR SALES |
N/A | N/A | N/A | BKSTR SALES | N/A | N/A | N/A | BKSTR SALES | 44 | 28 | 217* | BKSTR SALES | - | - | -* | BKSTR SALES | - | - | -* | BKSTR SALES | - | - | - | BKSTR SALES | - | - | - | BKSTR SALES | - | - | - |
|
|
|||||||||||||||||||||||||||||||||||||||
Notes: CMP N/A = Not available - most likely there were about 100 comps.
Seed N/A = Not available - new category.
*Bookstore sales total includes distributor sales.
| LEONARDO Electronic Only Subscriptions | |||||||||||||||||||||||||||||||||||||||||||||||
| LEON E 2000 | LEON E 2001 | LEON E 2002 | LEON E 2003 | LEON E 2004 | LEON E 2005 | LEON E 2006 | LEON E 2007 | ||||||||||||||||||||||||||||||||||||||||
| . |
US |
FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | ||||||||||||||||
|
CMP |
- | - | - | CMP | N/A | N/A | N/A | CMP | 0 | 0 | 0 | CMP | 2 | 0 | 2 | CMP | - | CMP | 2 | 0 | 2 | CMP | 8 | 2 | 10 | CMP | 5 | 1 | 6 |
IND |
- | - | - | IND | 25 | 15 | 40 | IND | 83 | 53 | 136 | IND | 4 | 4 | 8 | IND | 4 | 6 | 10 | IND | 5 | 9 | 14 | IND | 4 | 3 | 7 | IND | 2 | 4 | 6 |
|
INST |
- | - | - | INST | 1 | 2 | 3 | INST | 2 | 12 | 14 | INST | 2 | 17 | 19 | INST | 0 | 12 | 12 | INST | 2 | 17 | 19 | INST | 4 | 19 | 23 | INST | 2 | 22 | 24 | ||||||||||||||||
|
RET |
- | - | - | RET | 0 | 0 | 0 | RET | 0 | 0 | 0 | RET | 0 | 0 | 0 | RET | 0 | 0 | 0 | RET | -- | -- | -- | RET | -- | -- | -- | RET | 1 | 0 | 1 | ||||||||||||||||
|
STU |
- | - | - | STU | 0 | 0 | 0 | STU | 1 | 1 | 2 | STU | 0 | 4 | 4 | STU | 1 | 6 | 7 | STU | 4 | 9 | 13 | STU | 16 | 31 | 7 | STU | 1 | 12 | 13 | ||||||||||||||||
|
Total |
0 | 0 | 0 | Total | 26 | 17 | 43 | Total | 86 | 66 | 152 | Total | 6 | 25 | 31 | Total | 5 | 24 | 29 | Total | 13 | 35 | 48 | Total | 32 | 55 | 47 | Total | 11 | 39 | 50 | ||||||||||||||||
|
|
|||||||||||||||||||||||||||||||||||||||||||||||
| LMJ Only Print/Electronic Subscriptions | |||||||||||||||||||||||||||||||||||||||||||||||
| LMJ 2000 | LMJ 2001 | LMJ 2002 | LMJ 2003 | LMJ 2004 | LMJ 2005 | LMJ 2006 | LMJ 2007 | ||||||||||||||||||||||||||||||||||||||||
| . |
US |
FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | ||||||||||||||||
|
CMP |
N/A | N/A | N/A | CMP | N/A | N/A | N/A | CMP | 0 | 0 | 0 | CMP | 0 | 0 | 0 | CMP | 2 | 0 | 2 | CMP | 2 | 0 | 2 | CMP | -- | -- | -- | CMP | 1 | 0 | 1 |
IND |
69 | 32 | 101 | IND | 73 | 46 | 119 | IND | 77 | 32 | 109 | IND | 45 | 25 | 70 | IND | 45 | 30 | 75 | IND | 40 | 33 | 73 | IND | 38 | 29 | 67 | IND | 33 | 23 | 56 |
|
INST |
27 | 17 | 44 | INST | 29 | 16 | 45 | INST | 27 | 17 | 44 | INST | 22 | 26 | 48 | INST | 28 | 27 | 55 | INST | 30 | 32 | 62 | INST | 27 | 31 | 58 | INST | 28 | 38 | 66 | ||||||||||||||||
|
RET |
1 | 0 | 1 | RET | 0 | 0 | 0 | RET | 0 | 0 | 0 | RET | 0 | 0 | 0 | RET | 0 | 0 | 0 | RET | 0 | 0 | 0 | RET | -- | -- | -- | RET | -- | -- | -- | ||||||||||||||||
|
STU |
0 | 0 | 0 | STU | 0 | 0 | 0 | STU | 1 | 0 | 1 | STU | 0 | 0 | 0 | STU | 0 | 0 | 0 | STU | 0 | 0 | 0 | STU | 1 | 0 | 1 | STU | -- | -- | -- | ||||||||||||||||
|
Total |
97 | 49 | 146 | Total | 102 | 62 | 164 | Total | 105 | 49 | 154 | Total | 67 | 51 | 118 | Total | 75 | 57 | 132 | Total | 72 | 65 | 137 | Total | 66 | 60 | 126 | Total | 62 | 61 | 123 |
BKSTR SALES |
N/A | N/A | N/A | BKSTR SALES | N/A | N/A | N/A | BKSTR SALES | 4 | 5 | 109* | BKSTR SALES | N/A | N/A | N/A* | BKSTR SALES | N/A | N/A | N/A* | BKSTR SALES | N/A | N/A | N/A* | BKSTR SALES | N/A | N/A | N/A* | BKSTR SALES | N/A | N/A | N/A* |
|
|
|||||||||||||||||||||||||||||||||||||||||||||||
Notes: N/A = Not available - most likely there were about 100 comps.
*Bookstore sales total includes distributor sales.
| LMJ Only Electronic Only Subscriptions | |||||||||||||||||||||||||||||||||||||||||||||||
| LMJ E 2000 | LMJ E 2001 | LMJ E 2002 | LMJ E 2003 | LMJ E 2004 | LMJ E 2005 | LMJ E 2006 | LMJ E 2007 | ||||||||||||||||||||||||||||||||||||||||
| . |
US |
FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | ||||||||||||||||
|
CMP |
- | - | - | CMP | N/A | N/A | N/A | CMP | 0 | 0 | 0 | CMP | 0 | 0 | 0 | CMP | 0 | 0 | 0 | CMP | 0 | 0 | 0 | CMP | 0 | 0 | 0 | CMP | 0 | 0 | 0 |
IND |
- | - | - | IND | 1 | 1 | 2 | IND | 1 | 2 | 3 | IND | 0 | 1 | 1 | IND | 0 | 0 | 0 | IND | 0 | 1 | 1 | IND | 0 | 1 | 1 | IND | 0 | 5 | 5 |
|
INST |
- | - | - | INST | 0 | 0 | 0 | INST | 0 | 0 | 0 | INST | 0 | 0 | 0 | INST | 0 | 0 | 0 | INST | 0 | 1 | 1 | INST | 0 | 2 | 2 | INST | 0 | 3 | 3 | ||||||||||||||||
|
RET |
- | - | - | RET | 0 | 0 | 0 | RET | 0 | 0 | 0 | RET | 0 | 0 | 0 | RET | 0 | 0 | 0 | RET | 0 | 0 | 0 | RET | 0 | 0 | 0 | RET | 0 | 0 | 0 | ||||||||||||||||
|
STU |
- | - | - | STU | 0 | 0 | 0 | STU | 0 | 0 | 0 | STU | 0 | 0 | 0 | STU | 0 | 0 | 0 | STU | 0 | 0 | 0 | STU | 0 | 0 | 0 | STU | 0 | 0 | 0 | ||||||||||||||||
|
Total |
0 | 0 | 0 | Total | 1 | 1 | 2 | Total | 1 | 2 | 3 | Total | 0 | 1 | 1 | Total | 0 | 0 | 0 | Total | 0 | 2 | 2 | Total | 0 | 3 | 3 | Total | 0 | 8 | 8 | ||||||||||||||||
|
|
|||||||||||||||||||||||||||||||||||||||||||||||
| LEA Subscriptions | |||||||||||||||||||||||||||||||||||
| FREE LEA 2002 | PAID LEA 2002 | ALL (PAID&FREE) LEA 2002 | ALL (PAID&FREE) LEA 2003 | ALL (PAID&FREE) LEA 2004 | ALL (PAID&FREE) LEA 2005 | ||||||||||||||||||||||||||||||
| . |
US |
FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | . | US | FOR | Total | ||||||||||||
|
CMP |
48 | 54 | 102 | CMP | - | - | - | CMP | 48 | 54 | 102 | CMP | 44 | 53 | 97 | CMP | ? | ? | 92 (all free) |
CMP | 43 | 52 | 95 |
||||||||||||
|
IND |
155 | 78 | 233 | IND | 32 | 22 | 54 | IND | 269 | 164 | 433 | IND | 220 | 139 | 359 | IND | ? | ? | 271 (40 paid) |
IND | 197 | 151 | 348 |
||||||||||||
|
INST |
282 | 224 | 506 | INST | 12 | 10 | 22 | INST | 314 | 261 | 575 | INST | 290 | 251 | 541 | INST | ? | ? | 448 (27 paid) |
INST | 242 | 204 | 446 |
||||||||||||
|
RET |
4 | 2 | 6 | RET | 0 | 0 | 0 | RET | 5 | 2 | 7 | RET | 5 | 3 | 8 | RET | 5 | 2 | 7 (0 paid) |
RET | 5 | 2 | 7 |
||||||||||||
|
STU |
21 | 12 | 33 | STU | 2 | 0 | 0 | STU | 35 | 18 | 53 | STU | 41 | 26 | 67 | STU | ? | ? | 20 (10 paid) |
STU | 17 | 29 | 46 |
||||||||||||
|
Total |
510 | 370 | 880 | Total | 46 | 32 | 78 | Total | 671 | 499 | 1170 | Total | 600 | 472 | 1072 | Total | ? | ? | 848 (77 paid) |
Total | 504 | 438 | 942 | ||||||||||||
|
|
|||||||||||||||||||||||||||||||||||
LEONARDO SUBSCRIPTION AND SALES HISTORY (at Issue #5 [October] each year; subs continue to increase after issue 5 till end of each year. (MIT does an end-of-fiscal year report in October each year. Reports are available from 1993-2001; the reports we have on file are inconsistent in how and what they report and are somewhat contradictory. Numbers provided here are for comparison purposes; they don't represent absolute sales.) |
|||||||||||||||
| . |
26:5 (1993) |
27:5 (1994) | 28:5 (1995) | 29:5 (1996) | 30:5 (1997) | 31:5 (1998) | 32:5 (1999) | 33:5 (2000) | 34:5 (2001) | 35:5 (2002) | 36:5 (2003) | 37:5 (2004) | |||
|
CMP |
N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | 97 | 95 |
IND |
688 | 680* | 680* | 520 | 533 | 514 | 466 | 367 | 290 | 314 | 325 | 350 |
|
INST |
565 | 527* | 527* | 563 | 567 | 586 | 564 | 562 | 557 | 532 | 496 | 464 | |||
|
STU/RET |
46 | 97* | 97* | 84 | 92 | 74 | 63 | 51 | 61 | 58 | 80 | 83 | |||
|
ELECTR. ONLY SUBS |
- | - | - | - | - | - | - | - | 43 | 152 | 62 | 29 | |||
|
TRADE SALES |
* | * | * | * | * | * | * | * | * | * | * | * | |||
| NOTE: N/A = Info not available - most likely there were about 100 comps. *Trade sales have varied widely over the years and their accounting has been problematic. *There appears to be accounting errors in available reports. | |||||||||||||||
LMJ SALES HISTORY | |||||||||||||||
| SALES |
(OCT 1993) |
(OCT 1994) | (OCT 1995) | (OCT 1996) | (OCT 1997) | (OCT 1998) | (OCT 1999) | (2000) | (2001) | (as OF DEC 2002) | (as OF DEC 2003) | (as OF DEC 2004) | |||
|
LMJ ONLY SUBS |
99 | 108 | N/A | N/A | N/A | N/A | 136 | 146 | 164 | 154 | 118 | 132 | |||
|
LMJ ELECTR. ONLY SUBS |
- | - | - | - | - | - | - | - | 2 | 3 | 1 | 0 | |||
|
LMJ INDIV. CD SALES |
- | - | - | - | - | CD No.8 212 sold to date 5/04 |
CD No.9 253 sold to date 5/04 |
CD No.10 96 sold to date 5/04 |
CD No.11 711 sold to date 5/04 |
CD No.12 -- |
CD No.13 9 sold to date 5/04 |
CD No.14 N/A |
- | ||
| NOTE: EMF numbers are total sales of each CD from release to 5/31/04. NOTE: LMJ12 (2002) CD was not released individually. | |||||||||||||||
LEA SALES HISTORY | |||||||||||||||
|
LEA SUBS |
121 (6 paid) | 237 | 120 | N/A | 105 | 92 | N/A | 154 paid | -- | 1170 | 1072 | ||||
| NOTE: LEA reporting has been inconsistent. LEA subs included free access to LEO & LMJ electronic subscriptions in 2002. | |||||||||||||||