Circulation: Leonardo, LMJ and LEA

2003-2007 SUBSCRIPTION FIGURES

as of end of MAY 2008

as of end of APRIL 2008

as of end of MARCH 2008

as of end of FEBRUARY 2008

as of end of JANUARY 2008

as of end of DECEMBER 2007

as of end of NOVEMBER 2007

as of end of OCTOBER 2007

as of end of SEPTEMBER 2007

as of end of AUGUST 2007

as of end of JULY 2007

as of end of JUNE 2007

as of end of APRIL 2007

as of end of MAR 2007

as of end of FEB 2007

as of end of JAN 2007

as of end of DEC 2006

as of end of NOV 2006

as of end of OCT 2006

as of end of SEPT 2006

as of end of JUNE 2006

as of end of MAY 2006

as of end of APRIL 2006

as of end of MAR 2006

as of end of FEB 2006

as of end of JAN 2006

as of end of DEC 2005

as of end of NOV 2005

as of end of OCT 2005

as of end of SEPT 2005

as of end of MAY 2005

as of end of APRIL 2005

as of end of MAR 2005

as of end of FEB 2005

as of end of JAN 2005

as of end of DEC 2004

as of end of NOV 2004

as of end of OCT 2004

as of end of SEPT 2004

as of end of AUG 2004

as of end of JULY 2004

as of end of JUNE 2004

as of end of MAY 2004

as of end of APRIL 2004

as of end of FEB 2004

as of end of JAN 2004

as of end of JUNE 2003

as of end of MAY 2003

as of end of APR 2003

as of end of MAR 2003

as of end of FEB 2003

as of end of JAN 2003

2000-2007 END-OF-YEAR SALES COMPARISONS

ANNUAL (END OF YEAR) CIRCULATION FIGURES as of 12/5/2007

(See Table Below for Subscription and Sales Comparisons from 1993-2001.)

< <
LEONARDO Print/Electronic Subscriptions (end of year) 
LEON 2000 LEON 2001 LEON 2002 LEON 2003 LEON 2004 LEON 2005 LEON 2006 LEON 2007
.

US

FOR Total . US FOR Total . US FOR Total . US FOR Total . US FOR Total . US FOR Total . US FOR Total . US FOR Total

CMP

N/A N/A N/A CMP N/A N/A N/A CMP  49  53  102 CMP  46  51  97

CMP

42 53 95

CMP

41 51 92

CMP

40 53 93

CMP

39 48 87

IND

 279  125  404 IND  201  102  304 IND  197  117  314 IND  202  117  329 IND  218  133  351 IND  205 135  340 IND  201  138  339 IND  194  146  340

INST

 436  264  700 INST  340  221  561 INST  298  236  534 INST  277  220  497 INST  263  204  467 INST  241  199  440 INST  220  200  420 INST  206  189  395

RET

 3  2  5 RET  5  2  7 RET  5  2  7 RET  6  3  9 RET  5  2  7 RET  6  2  8 RET  5 1  6 RET  5  2  7

STU

 43  19  62 STU  43  18  61 STU  33  19  52 STU  44  27  71 STU  44  33  77 STU  67  46  113 STU  48  35  83 STU  50  38  88

Seed

 N/A  N/A  N/A Seed  N/A  N/A  N/A Seed  N/A  N/A  N/A Seed  1  0  1 Seed  0  0  0 Seed  N/A  N/A  N/A Seed  N/A  N/A  N/A Seed  N/A  N/A  N/A

Total

 761  410  1171 Total  589  343  932 Total  582  427  1009 Total  576  428  1004 Total  572  425  997 Total  560  443  993 Total  514  427 941 Total  494  423  917

BKSTR SALES

N/A N/A N/A BKSTR SALES N/A N/A N/A BKSTR SALES  44  28  217* BKSTR SALES  -  -  -* BKSTR SALES  -  -  -* BKSTR SALES  -  -  - BKSTR SALES  -  -  - BKSTR SALES  -  -  -

Notes: CMP N/A = Not available - most likely there were about 100 comps.
Seed N/A = Not available - new category.
*Bookstore sales total includes distributor sales.

LEONARDO Electronic Only Subscriptions 
LEON E 2000 LEON E 2001 LEON E 2002 LEON E 2003 LEON E 2004 LEON E 2005 LEON E 2006 LEON E 2007
.

US

FOR Total . US FOR Total . US FOR Total . US FOR Total . US FOR Total . US FOR Total . US FOR Total . US FOR Total

CMP

- - - CMP N/A N/A N/A CMP 0 0 0 CMP 2 0 2 CMP - CMP 2 0 2 CMP 8 2 10 CMP 5 1 6

IND

- - - IND  25  15  40 IND  83  53  136 IND  4  4  8 IND  4  6  10 IND  5  9  14 IND  4  3  7 IND  2  4  6

INST

- - - INST  1  2  3 INST  2  12  14 INST  2  17  19 INST  0  12  12 INST  2  17  19 INST  4  19  23 INST 2  22  24

RET

- - - RET  0  0  0 RET  0  0  0 RET  0  0  0 RET  0  0  0 RET  --  --  -- RET  --  --  -- RET  1  0  1

STU

- - - STU  0  0  0 STU  1  1  2 STU  0  4  4 STU  1  6  7 STU  4  9  13 STU  16  31  7 STU  1  12  13

Total

 0  0   0 Total  26  17  43 Total  86  66  152 Total  6  25  31 Total  5  24  29 Total  13  35  48 Total  32  55  47 Total  11  39  50



LMJ Only Print/Electronic Subscriptions 
LMJ 2000 LMJ 2001 LMJ 2002 LMJ 2003 LMJ 2004 LMJ 2005 LMJ 2006 LMJ 2007
.

US

FOR Total . US FOR Total . US FOR Total . US FOR Total . US FOR Total . US FOR Total . US FOR Total . US FOR Total

CMP

N/A N/A N/A CMP N/A N/A N/A CMP  0  0  0 CMP  0  0  0 CMP  2  0  2 CMP  2  0  2 CMP  --  --  -- CMP  1  0  1

IND

 69  32  101 IND  73  46  119 IND  77  32  109 IND  45  25  70 IND  45  30  75 IND  40  33  73 IND  38  29  67 IND  33  23  56

INST

 27  17  44 INST  29  16  45 INST  27  17  44 INST  22  26  48 INST  28  27  55 INST  30  32  62 INST  27  31  58 INST  28  38  66

RET

 1  0  1 RET  0  0  0 RET  0  0  0 RET  0  0  0 RET  0  0  0 RET  0  0  0 RET  --  --  -- RET  --  --  --

STU

 0  0  0 STU  0  0  0 STU  1  0  1 STU  0  0  0 STU  0  0  0 STU  0  0  0 STU  1  0  1 STU  --  --  --

Total

 97  49  146 Total  102  62  164 Total  105  49  154 Total  67  51  118 Total  75  57  132 Total  72  65  137 Total  66  60  126 Total  62  61  123

BKSTR SALES

N/A N/A N/A BKSTR SALES N/A N/A N/A BKSTR SALES  4  5  109* BKSTR SALES  N/A  N/A  N/A* BKSTR SALES  N/A  N/A  N/A* BKSTR SALES  N/A  N/A  N/A* BKSTR SALES  N/A  N/A  N/A* BKSTR SALES  N/A  N/A  N/A*

Notes: N/A = Not available - most likely there were about 100 comps.
*Bookstore sales total includes distributor sales.



LMJ Only Electronic Only Subscriptions 
LMJ E 2000 LMJ E 2001 LMJ E 2002 LMJ E 2003 LMJ E 2004 LMJ E 2005 LMJ E 2006 LMJ E 2007
.

US

FOR Total . US FOR Total . US FOR Total . US FOR Total . US FOR Total . US FOR Total . US FOR Total . US FOR Total

CMP

- - - CMP N/A N/A N/A CMP  0  0  0 CMP  0  0  0 CMP  0  0  0 CMP  0  0  0 CMP  0  0  0 CMP  0  0  0

IND

- - - IND  1  1  2 IND  1  2  3 IND  0  1  1 IND  0  0  0 IND  0  1  1 IND  0  1  1 IND  0  5  5

INST

- - - INST  0  0  0 INST  0  0  0 INST  0  0  0 INST  0  0  0 INST  0  1  1 INST  0  2  2 INST  0  3  3

RET

- - - RET  0  0  0 RET  0  0  0 RET  0  0  0 RET  0  0  0 RET  0  0  0 RET  0  0  0 RET  0  0  0

STU

- - - STU  0  0  0 STU  0  0  0 STU  0  0  0 STU  0  0  0 STU  0  0  0 STU  0  0  0 STU  0  0  0

Total

 0  0  0 Total  1  1  2 Total  1  2  3 Total  0  1  1 Total  0  0  0 Total  0  2  2 Total  0  3  3 Total  0  8  8



LEA Subscriptions 
FREE LEA 2002 PAID LEA 2002 ALL (PAID&FREE) LEA 2002 ALL (PAID&FREE) LEA 2003 ALL (PAID&FREE) LEA 2004 ALL (PAID&FREE) LEA 2005
.

US

FOR Total . US FOR Total . US FOR Total . US FOR Total . US FOR Total . US FOR Total

CMP

 48  54  102 CMP - - - CMP  48  54  102 CMP  44  53  97 CMP  ?  ?  92
(all free)
CMP  43  52  95

IND

 155  78  233 IND  32  22  54 IND  269  164  433 IND  220  139  359 IND  ?  ?  271
(40 paid)
IND  197  151  348

INST

 282  224  506 INST  12  10  22 INST  314  261  575 INST  290  251  541 INST  ?  ?  448
(27 paid)
INST  242  204  446

RET

 4  2  6 RET  0  0  0 RET  5  2  7 RET  5  3  8 RET  5  2  7
(0 paid)
RET  5  2  7

STU

 21  12  33 STU  2  0  0 STU  35  18  53 STU  41  26  67 STU  ?  ?  20
(10 paid)
STU  17  29  46

Total

 510  370  880 Total  46  32  78 Total  671  499  1170 Total  600  472  1072 Total  ?  ?  848
(77 paid)
Total  504  438  942



---


LEONARDO SUBSCRIPTION AND SALES HISTORY

(at Issue #5 [October] each year; subs continue to increase after issue 5 till end of each year.
(MIT does an end-of-fiscal year report in October each year. Reports are available from 1993-2001; the reports we have on file are inconsistent in how and what they report and are somewhat contradictory. Numbers provided here are for comparison purposes; they don't represent absolute sales.)
.

26:5 (1993)

27:5 (1994) 28:5 (1995) 29:5 (1996) 30:5 (1997) 31:5 (1998) 32:5 (1999) 33:5 (2000) 34:5 (2001) 35:5 (2002) 36:5 (2003) 37:5 (2004)

CMP

N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A 97 95

IND

 688  680*  680*  520  533  514  466  367  290  314  325  350

INST

 565  527*  527*  563  567  586  564  562  557  532  496  464

STU/RET

 46  97*  97*  84  92  74  63  51  61  58  80  83

ELECTR. ONLY SUBS

- - - - - - - -  43  152  62  29

TRADE SALES

* * * * * * * * * * * *
NOTE: N/A = Info not available - most likely there were about 100 comps.
*Trade sales have varied widely over the years and their accounting has been problematic.
*There appears to be accounting errors in available reports.


LMJ SALES HISTORY
SALES

(OCT 1993)

(OCT 1994) (OCT 1995) (OCT 1996) (OCT 1997) (OCT 1998) (OCT 1999) (2000) (2001) (as OF DEC 2002) (as OF DEC 2003) (as OF DEC 2004)

LMJ ONLY SUBS

 99  108 N/A N/A N/A N/A 136 146 164 154 118 132

LMJ ELECTR. ONLY SUBS

- - - - - - - -  2  3  1  0

LMJ INDIV. CD SALES
(EMF REPORTS)

- - - - - CD No.8
 212 sold to date 5/04
CD No.9
 253 sold to date 5/04
CD No.10
 96 sold to date 5/04
CD No.11
 711 sold to date 5/04
CD No.12
 --
CD No.13
 9 sold to date 5/04
CD No.14
 N/A
-
NOTE: EMF numbers are total sales of each CD from release to 5/31/04.
NOTE: LMJ12 (2002) CD was not released individually.


LEA SALES HISTORY

LEA SUBS
FREE & PAID

 121 (6 paid)  237  120 N/A  105  92 N/A  154 paid -- 1170 1072
NOTE: LEA reporting has been inconsistent. LEA subs included free access to LEO & LMJ electronic subscriptions in 2002.